← Free tools
Engagement rate calculator for TikTok and Instagram
Enter a post’s likes, comments, shares, saves and views to get its engagement rate. It works for TikTok, Instagram Reels and YouTube Shorts. Add your follower count to see engagement by followers too.
Engagement by views
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Engagement by followers
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0 interactions in total. On short-form video, engagement by views is the fairer number, because most views come from people who do not follow you.
How to use it
- Open the post’s insights in the app and copy in the numbers.
- Leave any number you do not have at zero.
- Compare videos by their engagement by views, not by their raw view counts.
Questions
- How is engagement rate calculated?
- Likes, comments, shares and saves added together, divided by views (or by followers), times 100.
- Should I use views or followers?
- Views, for short-form video. Most views come from people who do not follow you yet, so dividing by followers can make a viral video look worse than it is.
- Which interaction matters most?
- Shares and saves. They mean someone found the video worth keeping or passing on, and the apps weigh them heavily.
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