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TikTok ideas for software companies

Six ideas software companies can film this week by talking to camera, and a generator for 30 more tailored to your business.

Six ideas to start with

  1. The problem that made us build this
  2. One feature, in 20 seconds, solving one real task
  3. A customer question answered on screen
  4. What we shipped this week and why
  5. The spreadsheet our product replaces
  6. A mistake we made building it and what we learned

How to use it

  1. Start with one of the six ideas below. Film it in one take.
  2. Add a line about your business to the generator to get 30 ideas only you could post.
  3. Batch five ideas in one sitting so you are never filming on the day.

Questions

What should software companies post on TikTok?
The questions customers already ask you, the mistakes you see every week, and what happens behind the scenes. They show you know your field, which is what makes someone choose you.
How long should each video be?
Aim for 20 to 40 seconds. Long enough to answer one question properly, short enough that people watch to the end.

Rather not film it yourself?

Unibasal writes, films and posts a video for your business every day. Try one free, no sign-in needed.